On Saturday 23 June 2018, students from MSM’s Executive MBA Program, who are aiming to work in the sports and event sector, kicked-off their Sports Management Specialization Module. They were hosted by the team of FrieslandCampina at their impressive site at Wageningen (NL). MSM and the FrieslandCampina team will work together as part of a practical element of the course.

Dave Cass, Director of Education and Executive Development at MSM stated : “I had a great day with students of our Executive MBA Program on Saturday as they started their Sports Management Specialization Module. Thanks also to Joost and Leslie from FrieslandCampina whose impressive facilities at Wageningen NL, we used and who will be closely integrating with the team during part of the module.”

FrieslandCampina is one of the world’s largest dairy companies and has branch offices in 34 countries. The company has its own protein-rich sports nutrition range under the Vifit Sport brand. With a product range of drinks, shakes and bars, FrieslandCampina responds to the needs of active sports persons for protein-rich sports nutrition that contributes to improved recovery and muscle build-up.

The MSM Sports Management Specialization module
With the MSM Sports Management Specialization module students will be thoroughly immersed in understanding the key elements of managing a sports business. The specialization offers in-depth courses on: Sport Marketing & Sponsorship, Event & Sport Facilities Management, High Performance Management in Sports and Legal Issues, and Liabilities & Ethics in Sports.  The MSM Sports Management Specialization Module is one of the eight business-related and industry-focused specialization courses which will take place this summer. The other seven specialization modules are in EntrepreneurshipInternational Business & Sustainable DevelopmentAccounting & FinanceThe Digital EconomyHealthcare Managementand Public Sector Management and will kick off on Monday 7 July at the MSM Campus in Maastricht.